Market analysis · Prepared for Cattle Country RV Park
Hereford & Deaf Smith County, Texas

Hereford has a few small RV parks and one big wave of work coming. Here's how to fill 34 sites.

Who you're up against for long-term tenants, what they charge, and a launch plan for the parts of the market they're missing.

Prepared forBrent Brown
Prepared byRavi Parikh, RoverPass
DateOctober 23, 2026
Rates checkedOctober 2026
Summary

The short version

$550–$600In-town monthly rateWhat Hereford parks publish for a monthly site. Regional parks range from $475 to $775.
5Homes for rent in HerefordZillow, October 2026. Average listed rent rose $450 in a year, to $1,650.
1,000–2,500Data center construction jobsGoogle's Project Roman, 13 to 22 miles north of town. Building now through fall 2028.
$750

Your $750 target holds up, but only as an all-in price. Your sites don't have electric meters, so electric has to be in the rent. Counted that way, $750 sits with the Canyon parks ($750–$850 once you add their electric) and about $100–$150 above Hereford. Charge $750 to crews and companies. Offer $675 to local workers who sign for 6 months, so you fill sites before the reviews come in.

Your competitors

Inside Hereford: four private parks and a free city lot

These are the parks a worker finds when they search "RV park Hereford TX." None of them is large, and only one publishes a monthly price.

ParkMonthlyElectricGoogleWhat stands out
Sleepy Cow RV Park3669 & 3740 S Progressive Rd · south side, off Hwy 60 Not published Included 4.5★ · 17 reviews Your strongest local rival. Two locations, 40 ft concrete pads and patios, fenced, free washer and dryer, showers, Wi-Fi and trash included. Takes bookings online. One reviewer stayed 2½ years on a Hereford project. Complaints: dust on windy days and noise from the party venue next door.
Broken Leg RV Park3978 County Rd EE · about 6 mi out $550 standard
$600 premium
Not stated No rating found The only in-town park with posted prices. Standard sites are 30×60 ft and premium sites 40×60 ft. Laundry and a small snack shop. Its pitch is ranch life: livestock, prairie dogs, open views. Phone bookings only.
Tipsy Turtle RV Park3870 Victory Park Way · overlooks Veterans Park Not published Included 4.1★ · 10 reviews Small and family-run, with trees, grass and Wi-Fi included. No website, only a Facebook page. Older reviews mention $70 a night, unlevel pads and mud.
Behold RV Park3830 N Progressive Rd · north side Not published Unknown No reviews Listed on RV directories with no rates, photos or reviews. It sits on a 7.6-acre parcel. Worth a drive-by to see how many sites are active.
City of Hereford RV Park601 14th St · by the aquatic center n/a Free Well liked by travelers Five or six free full-hookup spots with a 3-night limit. It catches overnight travelers. It is not an option for anyone staying a month.

Within an hour: the parks a worker compares you to

ParkDistanceMonthlyElectricNotes
Hall of Fame RV ParkCanyon~25 mi$750Plus electricRuns a "Monthly RV sites near Hereford" web page aimed at your tenants. Sites are 30×75 ft.
The Silos at CanyonCanyon~30 mi$650Plus electric12 sites. $150 electric deposit, $35 application fee, monthly guests approved in advance. Books online.
Friona RV ParkFriona~30 mi$550IncludedElectric, water, sewer, trash and internet in one price. "No hidden fees."
Reeve Lake RV ParkFriona (city-owned)~30 mi$60020/30 amp only20 gravel pull-throughs. Stays over 31 days need a city service agreement.
Route 66 RV RanchAmarillo, west I-40~45 mi$600First $80 included53 sites. Manager on site 24/7, 1 Gbps internet hookup per site. Books by phone.
Dwell Camp AmarilloAmarillo~50 mi$550–$600Plus electricOpened in 2026. No restrooms, showers or laundry yet, so rigs must be self-contained.
Elm Grove VillageAmarillo~48 mi$500–$600Included$500 for a 30-amp site, $600 for 50-amp. Pay online.
Crossroads RV ParkAmarillo~45 mi$650Not stated26 sites, mostly 60 ft pull-throughs, plus a horse motel.
Big Texan RV RanchAmarillo, east I-40~55 mi$775 (covered)Plus electricResort amenities, including an indoor pool. A tourist park, not a work-crew park.
Amarillo RV ResortAmarillo~50 miCallPlus utilities178 sites. Running "stay 2 months, 3rd month free" for new long-term guests.

Distances are approximate driving miles from Hereford. Rates are what each park published online in October 2026; several are undated. Confirm with a phone call before you set prices.

What they charge

A monthly site runs about $600 in this market

Published base rent for one RV site per month. Parks that include electric are worth about $75–$150 more than the number shows, depending on the season and the rig.

WTJ River RoadAmarillo
$475
Elm Grove Village (30A)Amarillo · electric included
$500
Broken Leg (standard)Hereford
$550
Friona RV ParkFriona · electric included
$550
Dwell Camp (back-in)Amarillo · plus electric
$550
Broken Leg (premium)Hereford
$600
Route 66 RV RanchAmarillo · first $80 electric included
$600
Reeve LakeFriona
$600
The SilosCanyon · plus electric
$650
CrossroadsAmarillo
$650
Cattle Country, 6-month localRecommended · electric included
$675
Hall of FameCanyon · plus electric
$750
Cattle Country, standardYour target · electric included
$750
Big Texan (covered)Amarillo · plus electric
$775
Hereford parkRegional parkCattle Country

$750 all-in matches Canyon, not Hereford

Hall of Fame asks $750 plus electric and markets to Hereford workers. The Silos asks $650 plus electric. Your $750 with electric included costs a tenant about the same or less, and you're 25 miles closer to the work.

You'll be the priciest park in town

No Hereford park publishes more than $600. Crews billed to a company won't mind. A dairy worker paying from their own wages will, which is why the $675 six-month rate exists.

Compared with an apartment, you're cheap

HUD's 2026 fair market rent in Hereford is $740 for a studio and $860 for a one-bedroom. Few of either are for rent.

Without meters, protect your power bill

With electric in the rent, one tenant charging an EV, mining crypto or running space heaters all winter can wipe out the margin on a site. Put a fair-use power clause in the lease, with a surcharge for EVs and other heavy loads.

Who will rent from you

Three groups of long-term tenants

Hereford has about 15,000 people, and its population has barely moved since 2010. Demand comes from jobs, not from people moving to town.

01 · Biggest and soonest

Data center and energy crews

Google is building Project Roman, a data center campus 13 to 22 miles north of Hereford. Intersect is building wind, solar and gas generation next to it, and Blattner is the builder. Reported construction jobs range from 1,000 (project site) to 2,500 (company reps at the July 2026 public meeting). Work started this summer and runs to about fall 2028. Contractors are already hiring in Hereford.

02 · Steady all year

Plant, packing and pet food workers

Caviness Beef Packers, Merrick Pet Care (900 to 1,000 employees) and Panhandle Milling hire all year, and so do the ethanol plant and EDF's wind operations. New hires and contract maintenance crews need somewhere to live while they look for a house that may not exist.

03 · Steady all year

Feedyard and dairy workers

About a third of the region's 60 feed yards and half its dairies are in Deaf Smith County. Many of these workers have families and want a quiet, safe park with good schools nearby. Most speak Spanish at home.

57%

of Hereford residents speak a language other than English at home, and 84.5% are Hispanic (U.S. Census). A park that answers the phone, the website and text messages in Spanish will stand out. We found no Hereford competitor doing it.

The risk to plan around

Deaf Smith County's judge says the data center agreement includes on-site housing for construction workers, so the county doesn't repeat Childress, where rents doubled. Some crews will stay at that camp, not in town. And the construction peak ends around 2028.

What to do about it: fill with crews now, but keep at least half your sites for permanent local workers (groups 2 and 3). Don't build more sites on the assumption that construction demand lasts.

How to compete

Six moves that beat the local field

Your competitors are small, mostly book by phone, and have 17 reviews or fewer. The bar to become the best-known park in Hereford is low.

1. Publish your prices

Only Broken Leg posts a monthly rate. Put nightly, weekly and monthly prices, the electric rate, deposits and pet rules on your website. Workers comparing parks from out of town will call the park that answers their questions first.

2. Sell to crews and their companies

Offer a crew rate for 3 or more sites billed to one company, plus weekly rates for rotations. Introduce yourself to the Deaf Smith County Chamber, which runs the Project Roman jobs information, and to the Hereford EDC. Contractors ask both for housing leads.

3. Go bilingual

Write your website, signage, lease and text messages in English and Spanish. Post in local Spanish-language Facebook groups and on Facebook Marketplace, where many monthly renters look first.

4. Own "RV park Hereford TX" on Google

Verify your Google Business Profile before opening day, add 20 or more photos and ask every tenant for a review. With 25 reviews you would have more than any park in town. Hall of Fame in Canyon is already trying to rank for Hereford searches.

5. Build for wind, dust and winter

Sleepy Cow's reviews complain about dust, and Tipsy Turtle's complain about mud. Gravel or concrete pads, windbreaks, freeze-protected water risers, permission to skirt rigs, and propane delivery are what full-timers ask about in a Panhandle winter.

6. Lead with what's included

Laundry, two showers, Wi-Fi and electric are all in the rent, which matches Sleepy Cow, the local standard. Say "everything included" in your first sentence everywhere. Add room for work trucks and trailers, quiet hours for shift workers, and a place for packages.

Recommended rate card

Crew / company · standard
$750 /mo all-in
  • Electric, water, sewer, trash, Wi-Fi, laundry and showers included
  • One invoice to the employer for multi-site crews
  • Month-to-month, billed on the 1st, with a fair-use power clause
Local · 6-month lease
$675 /mo all-in
  • For plant, feedyard and dairy workers paying their own rent
  • Locked for the 6 months, then it rolls to the standard rate
  • Keeps half your sites filled after construction ends
Short stays
$250 /week · $55/night
  • All-in, same as monthly
  • For crews on 1–3 week rotations and workers looking for a house
  • Turn weekly guests into monthly guests at check-in

What this means for revenue: 34 sites at 85% occupancy is 29 rented sites. Half crews at $750 and half locals at $675 brings in about $20,600 a month, before electric costs. If demand is softer, $750 will mean slower fill. Check your occupancy at 60 days.

First 90 days

Launch plan

Before opening

Get found

Launch your RoverPass website (you only have Instagram today), verify your Google Business Profile and list with the Chamber. Then turn on monthly billing.

Weeks 1–4

Call the crews

Reach out to the Chamber, the EDC, Blattner and the contractors hiring for Project Roman. Offer the crew rate.

Weeks 4–8

Collect reviews

Ask every move-in for a Google review after their first week. Post in Spanish and English Facebook groups.

Day 60

Check the rate

Under 60% full? Widen the $675 offer. Over 90%? Raise the local rate. Call Sleepy Cow and Behold as a shopper to confirm their rates.

Sources

Where the numbers come from

Next steps

Let's get you ready to open

  1. Read this over and send us what you'd change about the rate card.
  2. Send the engineering blueprint PDF so we can build your site map.
  3. We set your rates, deposits and monthly billing in RoverPass.
  4. We put the rate card on your website so it's live before your first tenant calls.
FromRavi Parikh, CEO · ravi@roverpass.com

Prepared for Cattle Country RV Park. Competitor rates are as published online in October 2026 and may have changed. Revenue figures are illustrations, not guarantees.